The Audi A3 always felt like the entry level Audi, even though after the arrival of the Audi A1, it no longer was. Its interior worked at a basic ergonomic level but the style and quality enjoyed by those rich enough to afford larger more expensive Audis was missing.
No longer. This A3 marks the point where Audi chose to democratise its brand values and bring them to a wider audience than ever before, a strategy of which only good can come in the long term.
It seems almost redundant to talk about the basics. Of course a perfect driving position is achievable for all bar the freakishly tall or short. The dials are paragons of clarity, what little switchgear there is laid out in such a simple, intuitive manner you wonder why all cars don’t follow suit. Maybe they will. For those looking for a more futuristic feel, then parting with an additional £450 will get you Audi's fabulous Virtual Cockpit, which is configurable to show a wealth of information, including becoming your sat nav display.
But it is the quality of the fittings that’s the real news here and the way they have been put together. It all looks so effortless that it’s tempting to think all those neat radii and millimetrically perfect panel fits just happened rather than being the result of years of blood, sweat and euros. But when you start pushing and prodding at the soft fabrics and plastics you soon realise there’s very little in here that merely looks the part.