In classic German premium-brand style, Audi has aimed the new Q5 SUV directly at its nearest Teutonic rivals with absolute precision.
The new car is within an inch of being a perfect match for a BMW X3 or a Mercedes-Benz GLC on overall length, while a Land Rover Discovery Sport is a touch shorter at the kerb and a Jaguar F-Pace a gnat’s whisker longer.
That would suggest, quite rightly, that Audi is targeting the centre of the premium-brand mid-sized SUV market here. The car is growing with the class, not within it.
The firm’s new dominant single-frame grille is the crowning glory of a design language intended as the outward expression of the kind of obsession with technical precision that gives you body panels pressed with remarkable surface complexity and fitted with perfectly aligned creases while overlapping their neighbours in unconventional ways.
The car’s outline is one with raked pillars and a less boxy profile than those of most of its rivals, which is partly why so many will perceive the car as more stylish than its peers.