Even a cursory glance at the competition in the 300C’s £40k price bracket is liable to make Chrysler’s UK sales staff squirm uneasily. The BMW 530d SE, Audi A6 3.0 TDI SE, Jaguar XF 3.0D Premium and Mercedes E350 Avantgarde all rub shoulders with the American interloper, and all are its superior by practically any conventional measure.
There are glimmers of light, though. The 300C’s magnitude and copious free kit earn it some bragging rights.
Adding all of our Executive test model’s standard equipment to any of the above rivals would force their respective prices to spear north at an exponential rate and, for lovers of extra length, the Chrysler’s three-metre wheelbase casts it as a cut-price alternative to cars in the class above.
However, the 300C won’t go as far or as fast on an equivalent fuel load, and with its 191g/km of CO2, business users will pay significantly more for the pleasure of running one.
Private owners, meanwhile, will have to put up with the prospect of a car that contends with the extinct Citroën C6 for the violence with which its depreciation curve drops away.