What is it?
A Hyundai to shout about? Why not? The continued rise of Hyundai has been one of the success stories of modern car making.
The transformation from value-driven mass-market car maker should now be well established in your mind. Bolstering its reputation in your grey matter should be the likes of the world’s first mass-market hydrogen-powered car, the ix35 FCV, and the i30 N, a standout hot hatch in a fiercely competitive market.
In very different ways, both are genuine game changers. And now Hyundai has a third car that, on paper at least, moves a game on, and this time it's the battery-electric one.
How so? Quite simply, because the Kona Electric is claimed to rewrite the range versus cost equation that has so dogged the early EV debate.
For just under £32,000, this 64kWh model promises a maximum potential range of 300 miles on official test cycles, all wrapped in an on-trend crossover bodyshape. On the fastest charge, its battery can go from 0-80% charge in 54 minutes. It’s worth noting, too, that lower-range, lower-cost versions are available.
On those criteria alone, the Kona Electric has earned something of a reputation as a half-price Jaguar I-Pace (although you might add the Tesla Model X and soon the Audi E-tron and Mercedes EQC to the list). That’s some pretty tough company to keep, so can it live up to its lofty billing?