What is it?
How important is the Macan to Porsche? I think the following, based on the most recent annual sales figures, answers the question nicely.
Five years ago, Porsche didn’t have a Macan: last year, it outsold not just the 911, the 718 Boxster and Cayman and the Panamera, but also all of the above, combined. Fully 40% of all cars made by Porsche in 2017 were Macans.
What’s more, it’s the gift that keeps on giving. Almost all cars follow similar sales curves through their lives: a sharp spike when introduced followed by gentle decline as other, newer rivals become available. Not so the Macan. Launched in 2014, it has outsold itself in every consecutive year it has been on sale.
So you can imagine that the briefing pack for those charged with developing this new Macan came with a command on the cover not to cock it up. Probably in gold embossed letters. I can conceive also that when it came to signing off the budget for this second-generation Macan, the phrase ‘don’t fix what ain’t broke’, or its Swabian equivalent, was wheeled out more than once. Which is why this new car plays it bullet straight.
Unsurprisingly, then, the car is more refreshed than renewed. Visual changes – including the new wraparound rear lighting that has become part of the Porsche design motif, new bumpers and headlights, the grille and rear diffuser – are restricted to those that can be achieved without the massive retooling costs required for alterations to the body-in-white.