Suzuki’s philosophy here speaks of the measure and experience of an increasingly successful, maturing market power.
Rather than piling ’em high and selling ’em cheap, the firm has priced the Vitara at a broadly comparable but competitive mark next to the biggest-selling cars in the class. Where it beats those rivals is on metal for the money – the car is slightly larger and more capable than the accepted norm – and on equipment.
The plain, hard and shiny standard of finish of much of the cabin may disappoint, but some will overlook that on a car as well equipped as this.
Our sources have yet to pronounce on the car’s residual values. They’re unlikely to be great, but with Suzuki’s own personal finance deals on the Vitara starting from £175 a month (again, comparable with its rivals) they can hardly be particularly poor.
On real-world economy, our True MPG economy testers recorded an average 49.4mpg for the car, compared with a claimed combined performance of 53.3mpg. Here, just as elsewhere, the Vitara’s modest kerb weight plays a part in this creditable result.