To recap, then, Volvo recently announced that it’s limiting all of its cars to 112mph from 2021. It followed that up shortly afterwards by saying it will also fit all new cars with technology to detect whether the driver is drunk or nodding off. 

And now, all of a sudden, so is everyone else. As predicted, Volvo’s announcements stole a march on the EU’s declaration that intelligent speed assist (ISA, or speed limiters by another name) will be fitted to all new cars by 2022, along with drowsiness detection, ‘alcohol interlock facilitation’ and some other safety features. Volvo has been assserting that no one should be killed in one of its cars by 2020, but the industry and legislators as a whole have been quietly working towards a similar goal for some time. 

Vision Zero is the name given to the loose collective of industry bodies, government departments and local initiatives that was started in Sweden in 1997 but which has since become a global affair. Its aim is simple and worthy if ambitious: to reduce road deaths to zero.

Trouble is, interested parties have been coming to the conclusion that in order to achieve that goal, some things are going to have to change quite radically. Cars are getting safer and safer, and if you’re inside a modern one, killing yourself is becoming really quite hard. The problem is those around them: pedestrians, cyclists and everyone not protected by two tonnes of impact-resistant metal box.