Bold and imaginative vehicle design is something that, by and large, the commercial vehicle buyer has traditionally been deemed uninterested in.
Boxy conservatism reigned supreme and unchallenged for years, because why bother making your utilitarian workhorse look good when all it does is gather dirt, hold your tools and move your trade materials? If it looked good, it would only distract people from the name of your up-and-coming plumbing business, surely?
Get the full story
Sign up to Autocar for free and enjoy access to our in-depth features, expert opinions, plus stories from Autocar Business.
Already registered? Log in
