The early success of the new Bigster proves that Dacia can find new customers in different market segments and gives it more freedom for the future, its sales boss has said.
Dacia has sold 17,329 examples of the new C-segment SUV, its largest ever model, in the first half of 2025, with more than 38,000 orders being placed. Notably, 88% of those orders are of high trim and powertrain specification.
That number contributed to Dacia’s overall global sales of 356,084 in the first half and helped offset declines in sales for its best-selling Sandero (151,948, -7.8% year on year), Jogger (42,381, -16.8%) and Duster (108,510, -4.5%).
Sales and marketing boss Frank Morette said that the “very significant” success of the Bigster exceeded Dacia's ambitions and targets.
Dacia is working on two further C-segment models and, asked by Autocar what the Bigster’s success meant for them, Morette said: “What the Bigster tells us is that if Dacia is consistent with its original strategy, which is to bring value for money, we can access new segments with very significant success.
"We were maybe questioning ourselves when we started to think of going above the B-segment, whether we were going to find our customers, whether our brand was worth it: so many questions were on the table.
“What the Bigster tells us is that we are in our space. We can find customers. Our brand is worth it. We have the product power, we have the pricing power.
"So that gives that gives us a lot of confidence to explore new territories and certainly gives us some – at least some – freedom to think for the future.”
Morette said that he was also encouraged by the growth in Dacia's hybrid model sales, which made up 17.6% of overall sales but accounted for more than 30% of Jogger and Duster sales.
Meanwhile, Dacia sold 19,452 examples of the Spring EV in the first six months of 2025, marking a 62.5% increase over the same period last year.
Morette said these figures combine to prove that the firm’s electrification strategy was on track.
Dacia is also working on a new small EV, although Morette declined to give further details.
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