Vauxhall has sponsored Team GB ahead of next month’s Winter Olympics, kicking off a new campaign to emphasise its Britishness and boost the emotional appeal of the brand.
It is Vauxhall’s first sponsorship of a major national sports team since 2018’s football World Cup, which marked the end of a seven-year deal in which it backed England, Scotland, Wales and Northern Ireland.
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Do they think we are stupid?. What is really British. Some Nissans Some Minis and most JLR products. Vauxhall pretending to be British is a total sham.
Should be Vauxhall goes big on cynicism! The last Vauxhall designed car was the Victor FE of 1972! And they havnt assembled a car in the UK for around 10 years. Ansolutely breathtaking and rather depressing that they even think about pulling a marketing stunt like this
No Vauxhall cars are made in the UK, and since the demise of the previous Astra they have all been thinly disguised Peugeots. Sadly, I think that on that basis the brand should be retired - at least under GM we did get offered somethings Opel customers did not (VXR8).