When it comes to retail, customer sentiment sits at the heart of the process. And while physical word of mouth remains as powerful as ever, the best and most forward-looking dealers need to evolve with the times to properly manage their online reputation alongside their in-person experience. According to Reputation, the software platform that manages consumer feedback from acquisition to loyalty, doing this effectively can yield increased sales of up to 10%.
Reputation has helped some of the world’s most recognisable brands manage their online reputation by helping them listen to, and understand, customer sentiment for more than 15 years. As outlined in its Automotive Industry 2022 report, Reputation has analysed over 5 million online reviews of dealerships and in-depth surveys of car buyers, letting it rank brands, dealer groups and dealerships from around the world using its industry-leading Reputation Score metric.
