It takes a certain confidence to label a product ‘IQ’. You’ll want your buyers swiftly deducing that this is a better kind of thing, an intelligently designed thing that’s superior to others like it. Because if it isn’t, there’ll be plenty of scope for chippy little jokes.
Toyota’s IQ certainly looked different enough to shine a light on the future. It was smaller, taller and shorter than most cars, a little like a Smart ForTwo, but wider besides.
The unusual silhouette was all about packaging, Toyota keen to cram as much air into the IQ’s envelope as feasible. It was actually shorter than a classic Mini at 2985mm to the British car’s 3053mm, but almost a foot wider. A more relevant target for Toyota, though, was to have the IQ occupy the same length as a tiny Japanese kei car, even if it was wider and getting on for two feet longer than the original Smart ForTwo.
There were many more targets too. The IQ was to seat four – not necessarily in the most palatial comfort – pirouette more tightly than a London taxi, properly take a hit in crashes and cut a confident path along motorways. Cramming the solutions to these challenges into a self-propelling box less than three metres long was why it took Toyota five years to develop this car rather than the three it typically needed to realise a conventional supermini.
Novelties included a transmission case positioning the differential ahead of the engine rather than behind it, cutting the IQ’s front overhang appealingly short as well as allowing the front passenger seat to be mounted slightly ahead of the driver’s, to release (slightly) more room in the rear.
Also new were an airbag curtaining rear seat occupants’ heads owing to the equally short overhang at the rear, horizontally mounted rear dampers (an old Peugeot trick that yields more cabin space), a central take-off point for the steering column relative to its rack, a slender under-floor fuel tank, a miniaturised heating and air conditioner and – less radical this – slimmer seats.
There was further boldness in the IQ’s price, which was significantly higher than for most cheap city cars and for plenty of superminis too, buyers compensated not only with the tiny Toyota’s convenience, but an interior sculpted and furnished with considerable panache, especially compared to the plainer-than-porridge cabins of the rest of the company’s range.
The IQ was light enough that a 67bhp 1.0-litre four-pot was adequate for the task, though not light enough to be lighter than a Fiat 500, or to be fast. Blunting its performance still more effectively than a little too much heft, however, was gearing clearly intended to score the IQ fantasy official fuel figures that were nothing like what the labouring engine actually delivered. So the zipping enthusiasm possessed by the best city cars wasn’t quite there.
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Really the Toyota iQ was just another example of the old car industry trick of selling less car for more money,the iQ offered nothing that the Toyota Aygo/Citroen C1/ Peugeot 107 didn't have but for a higher price, It was even offered in the USA sold as a Scion Toyota USA's ill fated "Youth" brand they managed to sell over 15700 examples there, of which 8879 were were sold in the first full year' on sale, after that sales dropped off rapidly. Really there wasn't that much that was that special about the iQ apart from Toyota's legendary build quality and liitle to justify classic status.
Surely the reason it was called iQ was because it was an alternative way of saying Smart, or even a bit cleverer than Smart. Smart, of course, being both the inspiration and its main rival.
It's very clever branding and it surprises me that people never directly make this connection when referring to the iQ.
This was how I've always assumed it too, its implying SmartER.
You show here your full IQ, therefore I don't understand why your nickname is harf IQ.