Rolls-Royce will offer a new range of upgrades for its Ghost and Wraith models, which it hopes will appeal to a younger generation of buyers. The cars will be on display for the first time at the Geneva motor show. The new 'Black Badge' models are described as being “truly bespoke".
Revealing the line-up, Rolls-Royce boss Torsten Müller-Otvos said: “Today, I am announcing that Rolls-Royce Motor Cars will create a permanent bespoke series of motor cars for a group of young, driven, self-made people that will make a bold and edgy lifestyle statement about their lives.
“In an unprecedented collaboration with these new customers, Rolls-Royce has confidently created Black Badge, the ultimate in pure luxury style and engineering substance. Technically and aesthetically, Black Badge is the alter ego of Rolls-Royce Wraith and Ghost: darker, more assertive, more confident and powerful, and more demanding. With Black Badge we have created the most powerful presence on the luxury landscape. It is a truly transformative moment for our great brand.”