The look will be showcased by the new A8 - which will err towards sophistication when it is revealed in autumn 2017 - and the new A7, which will be more overtly sporty and will be revealed in late 2017.
However, it is the new A6 - due to launch early in 2018 - which will take the new design language, led by Marc Lichte who joined the firm from VW in February 2014, into the mainstream. Audi bosses hope the dramatically sportier look will be a key differentiator in its battle for sales with the more conservative BMW 5 Series and more ‘Russian Doll’ styling of the current Mercedes range.
Since his arrival Lichte has led a design shift that means all Audis will be designed around the three pillars of being sophisticated, sporting and progressive. Key to that philosophy will be introducing a more dramatic, sportier look, underpinned by the firm’s heritage with the original Quattro.
The 2014 Audi Prologue Concept is reported to have been designed after the production versions of the A8, A7, A6 and Q8 were signed off and is believed to give strong clues as to how they will all look. This includes the A6 saloon and Avant, with the latter said to combine generous boot space with dramatic looks thanks to straight roofline that dramatically plunges down the extreme sloping C-pillar.
As such, strong, Quattro-esque haunches over the front and rear wheels are expected to get an ever-more prominent look. Other key design elements for the A6 and A6 Avant will include a wide hexagonal single-frame grille, angular headlights with distinctive LED graphics and a significantly more heavily contoured bonnet. The side view also features several dramatic lines to give the car greater visual drama.