"Google it,” recommended a feature on the website PistonHeads, referring to the Scenicruiser GX-2 coach. So I did. And, gosh, what a thing the Scenicruiser is: a vast, splitlevel cross-state American coach, built for cruising through vaster, big-screen US scenery, in a time when roads still wove through, rather than around, towns like Radiator Springs.
What a way to travel. It reminded me of an Oldsmobile Eighty-eight I saw on the M6 the other week, dominating the lane in which it sat, with O L D S M O B I L E written large across the rear because, well, with that amount of metallic real estate on offer, why wouldn’t you use it?
They’re both evocative designs, partly because they’re both bigger than they strictly needed to be, but more so because outwardly they’re so extravagant; the Scenicruiser with its shining, ribbed aluminium sides, and roof part-raised like a 40ft Land Rover Discovery; the Oldsmobile with its flares, italicised fonts and chrome measured out by the hundredweight.

In the 1950s and 1960s, this stuff was common. The designs of the day shrieked not primarily of excess, mind; at least, not in the gaudy, accepted sense of it. They were too well styled and, crucially, too well intentioned for that.
Yes, there was a lot of metal, and it was showy, but it was a show of tremendous boldness, not wealth. It reflected a marvellous kind of optimism. The reflective aluminium surfaces and big flared wings and curved glass areas gained their inspiration from the rapidly developing aerospace industry. It was progress, not money, that this kind of Americana represented.
Maybe that’s not surprising, given how hard the country had been hit in previous decades. After the Great Depression came the ravages of war and, once you find peace – of a sort – at last you find hope: people didn’t have loads of money but they had experienced phenomenal technological advances. Tomorrow, then, we go supersonic, and the day after that, we go to the moon.



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Spot on. The 'Optimistic Retro' trend isn't just about cars; it's a rebellion against the soulless perfection of modern digital life.
Spot on. The 'Optimistic Retro' trend isn't just about cars; it's a rebellion against the soulless perfection of modern digital life. I've been seeing this same craving for texture and 'human grit' in graphic design. I even built a browser engine, ditherimage.online , to bring back that 1-bit computational aesthetic from the 80s for car photography. There's something incredibly nostalgic yet forward-looking about seeing a modern EV rendered in classic dithered pixels. Great read!
Past my bedtime
I meant the next (Fiat) 500. And that Oldsmobile (circa 1960?) seems like a transitional shape, combining late 50s exuberance with a cleanly-styled/early 60s glasshouse. I must check my Observer's Book Of Automobiles!