A year ago, nobody had ever even heard of a Jaecoo, let alone seen one. Yet now these SUVs are everywhere.
It's an amazing achievement for a totally new brand to the UK. It's easy to see why, however, with a combination of a product that offers big value for money, an impressive seven-year/100,000-mile warranty and, perhaps most importantly, a remarkable dealer network.
Learning from that other industry disruptor, Tesla, Jaecoo and Omoda got their infrastructure sorted in time for launch, thus ensuring they have plenty of cars on the ground where there are people who want to buy them, with more than 75 dealers across the UK already and more to come.

The other factor that can't be underestimated is style. Jaecoo has clearly learned from its parent company Chery's joint venture with JLR, because the 7 is peppered with cues from the Range Rovers Evoque, Velar and Sport, along with a hint of Audi Q5 in the chromed front grille, and the result is an undeniably good-looking car – despite what some slightly cruel commenters have said.
Unusually for a Chinese brand launching in the UK, every Jaecoo model available at launch features a combustion engine rather than being fully electric. Less unusually, they all trade on a compelling value argument, offering a brand-new car for the price of a used one.
The three-model range starts at just £30,115 for the front-wheel-drive petrol 1.6T Deluxe, rising to £35,165 for the plug-in hybrid SHS, which combines a 1.5-litre petrol engine with an 18.3kWh battery and an electric motor.
I've gone for the one in the middle, the 1.6T AWD Luxury, which shares its 145bhp turbo petrol four with the base model but adds four-wheel drive. A rotating knob between the front seats controls the seven different drive modes, with this particular 7 making a case for itself as a proper off-roader - which goes some way to offsetting the downsides of spending £2735 more to get to 62mph 1.5sec slower (at 11.8sec) while getting 2.4 miles fewer from every gallon (at 35.3mpg) compared with the FWD version.









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Just pray it doesn't go wrong. Mine has been in the garage for over 7 weeks when the dashboard went blank (and then they found drive-shaft seal issue too), and still no word on when parts will arrive.
Clearly no parts in UK, Don't risk it.
And agree with the review, the drive is terrible, no feedback into the steering wheel, which is scary when there is snow/ice on the road, you feel you have no grip.
A quick look on Autotrader, threw up an Audi Q5 2.0TDi, for similar money, on a 23 plate with less than 16k miles. Will likely cost more to maintain and, maybe, to insure but, a good part of the depreciation has already happened, it will be much easier on the fuel and, a better drive. Take a bit more time, and you will find plenty of other European, Japanese and South Korean options. Don't be obsessed with buying new.