Having shown with the Qashqai that a high-riding hatchback with a hint of SUV sits right in many buyers’ comfort zones, it has now applied the formula to the next class down. The Nissan Juke is the result.
Not that there’s anything retro about the Juke, which is a real-world version of the Qazana concept car created in Nissan’s London studio. The final version of the Qazana starred at the 2009 Geneva motor show and was nearly production ready.
A smaller, cheaper car attracts a younger buyer, and the Juke plays to that audience. Its style is more exaggerated than that of today’s mainstream cars, and it takes the notion of crossing over in a whole new direction, plundering the gene pools of SUVs, sports coupés and, in the cabin, even motorcycles.