Our approach has always been rigorous, putting through cars through a gruelling series of tests to assess every aspect. And that includes speed.

In 1928 the land speed record stood at 207mph. In 300,000 years of human history it was the fastest any person had travelled whilst still in contact with the surface of the earth.

It took Blue Bird III, a 24-litre aviation engine, the flat and endless sliver of land that is Daytona Beach in Florida and the skill and bravery of that totem of human endeavour, Malcolm Campbell (1885-1948), to achieve it.