In May 2018, Eisenberg broke the land-speed record for a motorbike on sand, reaching 201.5 mph at the same location. On Saturday May 18, the 46 year-old went one better.

To set the new record he drove a modified Porsche 911 at 210.332mph prepared by his MADMAX race team and ES Motors. Certain secondary records were set including fastest flying quarter (one way) wheel powered record at 206.492mph,  fastest flying mile (one way) wheel powered record at 196.970mph, and fastest flying mile (2 way) at 187.962mph. 

 The car was a 2014 911 (991) Turbo S, but instead of the 550bhp of the standard car, this modified machine was capable of 1200bhp – and was still road-legal. To handle the extra power, the PDK gearbox was upgraded, and suspension lifted to allow more ground clearance above the changing surface levels. Other modifications included a full FIA roll cage, competition seats and safety harness.

The record supersedes the actor Idris Elba's 'flying mile' speed record (180.361mph) set at Pendine in 2015, set in a Bentley Continental GT Speed.

“The Porsche behaves very differently on sand than tarmac,” said an elated Eisenberg. “The sand creates a lot of resistance and tyre slip. In the end we could only use 850hp (1000hp at the engine) to avoid too much wheel spin."

Sir Malcolm Campbell first set the record at Pendine in 1927, hitting 174.8mph in the Blue Bird - a record that stood for nearly 90 years. Until the Second World War, all land-speed records were set on sand at places like Pendine and Daytona Beach in Florida. After the war however, it was realised that salt flats like those found extensively in Utah, Nevada, and parts of Australia were suitable for even greater speeds. So in a sense, this is a revival of a tradition. Let’s take a look at how the land speed record has changed over time: