Declining share of buyers plan to purchase their next car online

A declining share of car buyers plan to purchase their next car entirely online, according to new research by What Car?. 

In its latest weekly survey, just 4.2% of 873 in-market consumers told What Car? they expect to buy their next car entirely online, with delivery to their home address. This is down from 9.7% in June 2022, when What Car? last asked the same question.