Leaked shots complement previous teaser image of compact SUV, due by 2020 and possibly coming to Europe
Felix Page Autocar writer
15 November 2018

Leaked photos from a recent meeting of Ford dealers in Las Vegas, US, appear to show a smaller sibling to the upcoming Bronco SUV.

Also visible in the image is a shadow from a larger car, which could be that of the full-size Bronco, which Ford has previously detailed. 

While the smaller car, expected to arrive in 2020, will be positioned to rival such cars as the Jeep Renegade and Mazda CX-3, the larger will sit atop the four-wheel drive platform of the Ford Ranger pick-up truck in a bid to enhance its off-road credentials.

Details are scarce, with no word on which components, if any, the two new models will share. It can be expected that the full-size Bronco will be more upmarket, rivalling cars such as the Audi Q7 and upcoming Mercedes-Benz GLS.

The two new machines were confirmed as part of a major model SUV offensive for the North American market that will involve Ford reallocating $7 billion (£5bn) of capital from cars to SUVs. The company's global markets president, Jim Farley, said: “Ford helped start the off-road phenomenon and has majored in off-road capability for decades, from the Bronco to the Raptor. Now, we’re ready to reclaim our rightful place as the off-road vehicle leader.”

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Confirmed at the Detroit motor show in 2017, the future Bronco is described as a "no-compromise mid-size 4x4”, suggesting it’ll be more rugged than Ford’s current SUV offerings. 

Ford has previously referred to the upcoming Bronco as a global model, implying that at least one of the two models could be available outside of the US. However, a Ford spokesperson has said there are currently no plans to bring the Bronco to Europe. 

Production for the last Bronco model ceased in 1996, 30 years after the name was introduced. The revival of the model was first confirmed with the unveiling of a concept car at the 2004 Detroit motor show. 

Read more

The tale of the Bronco, Ford's first SUV

Ford F-150 Raptor vs the Cotswolds: US truck on UK roads

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Comments
16

9 January 2017
...You better watch out, you better beware. If it's a corker, and not like these pics, JLR are going to wish they had been on the ball in releasing the new Defender. Ford ARE going to take a good portion of their sales. It's your own fault, JLR, you've taken too damn long!

16 March 2018
Bazzer wrote:

...You better watch out, you better beware. If it's a corker, and not like these pics, JLR are going to wish they had been on the ball in releasing the new Defender. Ford ARE going to take a good portion of their sales. It's your own fault, JLR, you've taken too damn long!

 

I think you’re right. JLR have abandoned this segment and Ford are doubling up.

A34

16 March 2018
Bazzer wrote:

...JLR are going to wish they had been on the ball in releasing the new Defender. ... It's your own fault, JLR, you've taken too damn long!

Ford, Toyota, Mitsubishi etc already own the post-Defender market. It’s called the pickup, and the fact this Bronco is a Ranger with an estate body says all you need to know...

9 January 2017
Now that's what I call a real 4x4 , a proper meaty vehicle the like of,manufacturers have stopped building for poncy useless crossovers,bring in on just hope that the Blue Oval will bring it to Blighty. Don't mess it up with daft Titanium or Vignale versions.this may well sell as JLR have abandoned the sector that the Defender occupied for so many years. While they're at it what about the F-150 for sale in Europe drop a diesel engine in it,might give some of the established players in the pick-up market something to think about

9 January 2017
ianp55 wrote:

Now that's what I call a real 4x4...

Ford are hardly leading the field here, the Toyota FJ Cruiser has come and gone and while its a nice idea, the 'retro' theme is rather fickle - witness the FJ Cruiser, PT Cruiser, Prowler, last Thunderbird, Chevy SSR and HHR, the newer New Beetles don't appear as prevalent as the earlier ones and even Mini has learnt that the concept can only be taken so far.

10 January 2017
k12479 wrote:
ianp55 wrote:

Now that's what I call a real 4x4...

....ones and even Mini has learnt that the concept can only be taken so far.

The Mini has never been so diverse and so successful. Anyhow it's only a name, the new Bronco is nothing like the old one and I hope it proves to be popular because I'm fed up with the airy fairy Mercedes and LJR attempts

typos1 - Just can’t respect opinion

10 January 2017
xxxx wrote:

The Mini has never been so diverse...

How so? The range has been rationalised - the Coupe, Roadster and Paceman all killed off. Recent figures have been good, but then they have been across the industry. The problem for a brand like Mini is it can't stretch too far (as demonstrated by the rationalisation) meaning you can't retain customers as they grow up, marry, have families and instead have to keep attracting young ones, but newer generations don't tend to follow their predecessors. Nor can you drastically change the design and go contemporary because then you have no USP left.

15 November 2018
k12479 wrote:
xxxx wrote:

The Mini has never been so diverse...

How so? The range has been rationalised - the Coupe, Roadster and Paceman all killed off. Recent figures have been good, but then they have been across the industry. The problem for a brand like Mini is it can't stretch too far (as demonstrated by the rationalisation) meaning you can't retain customers as they grow up, marry, have families and instead have to keep attracting young ones, but newer generations don't tend to follow their predecessors. Nor can you drastically change the design and go contemporary because then you have no USP left.

You can get a 3dr, 5 dr, roadster(convertible), clubman, countryman and electric Mini.  (glad they dropped the Paceman).  Still pretty diverse when compared to say a Corsa, Clio or 500.

typos1 - Just can’t respect opinion

FMS

16 November 2018
xxxx wrote:

k12479 wrote:
xxxx wrote:

The Mini has never been so diverse...

How so? The range has been rationalised - the Coupe, Roadster and Paceman all killed off. Recent figures have been good, but then they have been across the industry. The problem for a brand like Mini is it can't stretch too far (as demonstrated by the rationalisation) meaning you can't retain customers as they grow up, marry, have families and instead have to keep attracting young ones, but newer generations don't tend to follow their predecessors. Nor can you drastically change the design and go contemporary because then you have no USP left.

You can get a 3dr, 5 dr, roadster(convertible), clubman, countryman and electric Mini.  (glad they dropped the Paceman).  Still pretty diverse when compared to say a Corsa, Clio or 500.

 

We should all be most grateful that all you are in charge of, is your decrepit sofa, rather than the auto industry. What is wrong with diversity, when Mini is looking to attract as many customers as possible, then possibly upsell them to a larger car range (BMW)?.

 

You mean to tell us now that the Fiat 500 brand is NOT diverse?. Oh lord...

 

TwIT, the w is silent, as you should be.

9 January 2017
Was that 2004 concept built out of Lego!

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