Ford is preparing to launch a chunky new ‘Bronco’ SUV in Europe, inspired by its iconic US-market 4x4 flagship.
Plans for the model were first discovered by Autocar, and Automotive News Europe has now reported that the new American-flavoured crossover will be produced in Valencia alongside the closely related Kuga.
Ford’s Spanish plant will build the new electrified crossover as an indirect replacement for the Focus hatchback/estate, which was retired last month after 27 years. Now further details have been revealed about this crucial new model, which is due in 2027.
It could be the first new car launched by Ford under the leadership of recently appointed Europe boss Jim Baumbick, under whom the company said it will look to “develop products relevant for European customers and drive faster, more efficient execution”.
As reported, the new SUV is set to share the Kuga’s C2 platform and will likewise be offered with plug-in hybrid power, in line with Ford’s strategy to continue with combustion engines in Europe following lower than expected demand for EVs. No pure-electric version is currently understood to be in the pipeline.
However, the SUV will be extensively differentiated from the Kuga by way of a completely bespoke design treatment that takes heavy inspiration from Ford’s US line-up – with the long-running Bronco 4x4 cited as a chief influence.
Ford is leveraging its American heritage in the design of its new European-market models as part of a drive to emphasise its origins and better stand out from rivals new and old – a treatment first deployed on the Explorer electric SUV, which features a similarly blocky, straight-edged silhouette to its larger US-market namesake.
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As owner of a Ford Focus, I will NEVER in life trade it for an SUV or a crossover. I´ll buy elsewhere but when I trade it, it will be for a sedan, a SW or a hatchback, but for an SUV or a crossover, NEVER.
The current Kuga is 6 years old, so will it be replaced or is this an indirect replacement.
Ford's strategy is baffling, giving up large segments of the market, without any direct replacements. And producing VW based vehicles for one sector, while using its own platform for another.
I couldn't agree more! Feels like they couldn't organise a p*** up in a brewery
Another pointless electric Ford SUV that nobody wants because it's behind on the competition in almost every aspect (range, charge speed, tech, build quality,...). Isnt there another name they can destroy (Mustang mach-e... Explorer... Capri...)? What a joke Ford has become...
I agree.
Ford have lost the plot in Europe.
No one wants compromised, over weight PHEV anyway and now they have been clobbered by Reeves.
Mild hybrid or petrol please.