For anyone accustomed to BMW’s established cabin architecture, this interior’s appearance is quite a step change. You perch elevated and upright on firm, flat seats, confronted not by a darkly imposing dashboard but by a stripped-back, light-toned design flooded with natural light from the enlarged windscreen. There’s airiness, space and, yes, a definite cheeriness to rival any high-sided B-segment model.
What separates the i3 from them (aside from its complete lack of a foot-hindering transmission tunnel) is the cherry-picked locations where either its price point or eco credentials poke through. BMW has done away with the instrument cluster completely, opting instead for a pin-sharp screen ahead of the driver. Most other functions are corralled on to an even larger 10.25-inch widescreen display controlled by the familiar, thigh-high iDrive.
The backdrop for these handsome slabs of LCD is a swathe of PUR-Sensatec, the entirely recycled trim material that closely resembles moulded packaging. For an early adopter, one imagines the juxtaposition would be as covetable as milled aluminium on house brick. The layout of what switchgear is left is impeccable, and the single steering column stalk – including drive select – is the icing on the modernity cake.