Currently reading: Aston Martin cuts losses despite drop in revenue

Loss of £79.6m is almost half the £138.8m loss recorded in the first quarter of 2024, as cost-cutting plan progresses

Aston Martin almost halved its losses during the first three months of 2025 compared with the same period a year ago.

It recorded a loss before tax of £79.6 million, down 43% from the £138.8m it lost in the first quarter of 2024.

This was despite a 13% reduction in revenue, to £233.9m.

It cited lower sales of high-value ‘special’ cars (such as the Valour) as a key reason. Sales of ‘core’ models were actually up, from 900 to 936.

Although the average sale price across the whole Aston Martin range dropped by 15% year on year, from £253,000 to £216,000, it was up by 10% for those ‘core’ models to £193,000.

The improved financial result primarily comes as a product of CEO Adrian Hallmark’s stringent cost-cutting plan, under which the company is “on track” to save some £300m in operating costs by the end of the 2025 financial year.

Aston Martin faces turbulence, however: the recent imposition of a 25% tariff on all cars imported to the US means it will take a hit in one of its key markets. 

Hallmark said the company will pause its American shipments, instead leaning on its existing stock of cars in the nation. This will be sufficient to last until around June, he added.

“We remain vigilant in monitoring events and will respond to changes in the operating environment as they materialise,” said Hallmark.

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Charlie Martin

Charlie Martin Autocar
Title: Staff Writer

As part of Autocar’s news desk, Charlie plays a key role in the title’s coverage of new car launches and industry events. He’s also a regular contributor to its social media channels, providing videos for Instagram, Tiktok, Facebook and Twitter.

Charlie joined Autocar in July 2022 after a nine-month stint as an apprentice with sister publication What Car?, during which he acquired his gold-standard NCTJ diploma with the Press Association.

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