Currently reading: Chery Exeed TX confirmed as first Europe-bound Chinese SUV

Asian brand's latest attempt to break into Europe with model that's on show at the Frankfurt show

Chinese car-making giant Chery has revealed its Europe-bound SUV at the Frankfurt motor show.

Called the Exeed TX, is joins the Tiggo Coupé Concept at the show, which shows the brand's second European-focused model. The models are due in hybrid electric, plug-in hybrid (PHEV) or battery electric (EV) forms.

Chery CEO Anning Chen said: "By the middle of this year we had sold 68,000 plug-in hybrids; by the end of the year we will have sold 80,000 battery powered or plug-in hybrids," he said. "Our plans show that we are prepared to the be the leading OEM where the market requires [this tech] by 2025. The automotive market is changing, customers demand clean, connected and clever products."

The two new SUVs will be the earliest of a family of models to be introduced to the European market. The models will be quickest in plug-in form. Chery claims the PHEV concept model can hit 62mph in 6secs and has a top speed of 124mph. It also quotes a combined fuel economy of 157mpg, according to NEDC tests.

Chery said the battery can be charged to 80% in 30mins and will reach full charge from a domestic 220V supply in four hours - bold claims that would rank the upcoming SUV model alongside electric models from established marques like the Audi e-tron.

Chery's design features typical SUV lines and a streamlined front that's not dissimilar to that of the Land Rover Discovery. The interior gets a high-mounted infotainment screen above climate control switchgear.

The cars are built on what Chery describes as an "all-new, high-quality" platform, although the company doesn’t say whether the cars will be premium offerings that compete with the BMW X3 and Mercedes-Benz GLC or rivals to more mass-market SUVs such as the Ford Kuga and Vauxhall Grandland X. Crash safety is also highlighted as up to the standards of European manufacturers.

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Backing its bold claims for drivetrain performance, Chery has revealed a list of European manufacturers it has partnered with to produce the models. Key names include Bosch for the infotainment (which is comprised of a 10in touchscreen and 7.0in instrument cluster), Continental Automotive for the pairing's electronic architecture and renowned German engineering firm Benteler for the structure.

The markets selected for the as-yet-unnamed brand’s entry into Europe have yet to be revealed, but Chery has announced that it will open European design and engineering facilities specifically for the model. 

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Chery is one of China’s largest car producers. It sold more than 700,000 cars in 2016, with 100,000 of those exported internationally. Chery’s exports made up almost 30% of China’s total car exports last year. 

The brand, if it occupies a mass-market position instead of a premium one, would be in direct competition with rival Chinese car maker Geely’s Lynk & Co brand, which sits below Volvo and was acquired from Ford in 2010. 

Read more: 

2017 Shanghai motor show - Chinese cars round-up

Chery launches DR Euro brand

Shanghai motor show 2017 - our star cars

JLR-Chery tie-up confirmed

2017 Lynk & Co 01 SUV launched at Shanghai show

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