Currently reading: Chinese brand Li Auto eyes UK launch with i6 SUV

Successful start-up is branching out into Europe and is working on RHD versions of its line-up

Successful Chinese premium start-up Li Auto is on track for a UK launch following its planned European debut with the sleek i6 electric SUV at the Paris motor show in October.

Li Auto will begin sales in right-hand-drive markets by the end of the year with vehicles including the i6, company founder and CEO Xiang Li said on the company’s most recent earnings call.

Li didn’t specifically mention the UK, but it has become a key export destination for Chinese EVs thanks to the absence of the additional tariffs on Chinese cars that have been imposed by the EU.

Sales of the i6 would begin in European markets in the fourth quarter of this year, Li said on the call in late August.

The i6 has been a huge hit in China since launching last year. It became the third-best-selling model outright over the first six months of this year, according to retail sales figures from sales aggregator Best Selling Cars Blog.

Li Auto i6

The i6 uses the same futuristic aero design that had its debut on Li Auto's first electric model, the 5350mm-long Mega MPV.

The Mega could be a possible addition to a UK line-up, having been prepped for the RHD-market sales in Singapore and Hong Kong that are due to begin by the end of the year.

The i6 measures 4950mm long and would enter the competitive mid-size premium electric SUV market that is led by the BMW iX3, Mercedes-Benz GLC and Volvo EX60.

The model comes with an 87kWh battery for a claimed range of 720km (447 miles), as measured on the generous Chinese CLTC cycle. The European figure is likely to match that of the iX3 40, at a maximum 395 miles, but charging power at a quoted 500kW beats the iX3’s quoted 400kW.

Power is rated at 335bhp for the rear-wheel-drive version and 536bhp for the four-wheel-drive model.

Li Auto i6

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New premium brands generally struggle here against the incumbent European marques, but Li Auto is expected to try to lure customers with the promise of greater technology levels and interior flexibility. 

Equipment on the China-model i6 includes 16in dual touchscreen as well as a 21in rear drop-down screen and flexible MPV-style seating.

The company promotes the car in China as a ‘leisure base camp’, with a rear table, rear fridge (with its own cooling/heating compressor that runs separately from the HVAC system) and the ability to fold the passenger seat flat to create a bed.

The car’s frunk is touted as a place to store dirty sports gear, and it can double as a sink to wash kit and drain water away afterwards. The boot has a claimed 728 litres of space, with a separate storage area under the floor.

Li Auto first started producing cars in 2019, focusing on range-extender electric SUVs that paired a large battery with a 1.5-litre petrol engine. The company introduced pure EVs with the Mega in in 2024 (pictured below). 

Since Li Auto’s launch, it has sold 1.8 million cars, according to company figures.

Li Auto Mega

So far, almost all Li Auto’s sales have been in China, and founder Li acknowledged the difficulty of creating the same success in export markets.

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“Expanding overseas comes with its own set of challenges, particularly uncertainties around the geopolitical environment and market regulations,” he said. 

Successful Chinese exporters, including MG owner SAIC, BYD and Chery, have largely focused on volume brands, while premium brands including Nio and Geely-owned Zeekr have found life tougher in Europe. 

Li said his company would continue to be positioned as a premium brand, adding: “We will carefully manage our pace, tailoring our approach to our strengths and the unique dynamics of each market."

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