Two striking new Genesis concepts spawned from the Korean luxury brand’s G90 flagship showcase its “new chapter”.
Unveiled at the Seoul motor show, the X Gran Coupé and X Gran Convertible have been created to “demonstrate the brand’s future position” and arrive 10 years after it was spun out of Hyundai.
Both concepts clearly resemble the donor limousine (such as with the classic twin-lightbar design up front and at the back) and have been created to show that there is a place within the Genesis lineup in which to to expand with niche model derivatives.
“In a time when people think only about one single typology of vehicle I think it is important to make sure that we have different [variants] in the lineup," design boss Luc Donckerwolke told journalists at the motor show.
"We don’t do show cars for the sake of doing show cars.
“The reasoning behind [the concepts] is making derivatives of the G90 which share the same platform, so it is cars that could be integrated into the lineup; but the business case will basically be the one that shows [if it will be] - but we have had enough interest to be positive about it."
What’s more, features such as the frameless windows, pillarless doors and the extensive use of quilted materials inside appear near-production ready, also suggesting the cars are showcasing elements that will trickle down to road cars.
The pair build on the trio of two-door X Concepts that Genesis revealed in 2021 and 2022, in what is described by Genesis as a way to “express the brand’s facets of exclusive sportiness and luxurious elegance”.
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Genesis is clearly signaling modularity and lifecycle extension, not just design theater. Using the G90’s short-wheelbase platform for niche derivatives shows they’re focused on amortizing R&D and tooling—a tech-led business case rather than a pure concept-car flex.
The near-production interior elements (frameless glass, pillarless doors, embedded rear screens) suggest these concepts are also serving as technology validation mules, not just styling exercises. In that same vein, features like a seamlessly integrated dashcam system would make sense here enhancing safety, security, and data capture without disrupting the luxury experience. The decision to stick with the existing 3.5-litre mild-hybrid V6 also aligns with Genesis stepping back from full electrification and instead refining proven powertrains while layering in smart, usable tech.
Overall, this feels less like “future fantasy” and more like Genesis testing how far they can push platform sharing, practical tech (like dash cameras, insta 360), and luxury differentiation without blowing up costs.
These new Genesis concepts are quite exciting! The X Gran Coupé and X Gran Convertible really showcase the brand's commitment to luxury and innovation. The idea of expanding the G90 platform with unique derivatives sounds promising, especially with those eye-catching details like the crystal accents and elegant interiors. It’s fascinating to see a brand dedicated to offering diverse models that maintain luxury while appealing to a wider audience. Speaking of captivating experiences, I recently had fun playing Solar Smash – it offers a unique way to destroy planets! Check it out at Solar Smash.
I think Genesis made a smart move stepping back from electric-only plans. The market isn't quite ready for full electrification, especially for luxury SUVs like the G90. Hybrids offer the perfect compromise right now. Speaking of strategic moves, I've been enjoying the Suika Game lately - it's surprisingly addictive and great for unwinding after reading car news!
This is such a beautiful and poetic way to describe a car's design! I've always appreciated when creators draw inspiration from unexpected places like fine wine. It transforms the car from a mere machine into a work of art. The crystal details sound absolutely stunning. Thanks for sharing this piece! Basketball Stars